On the Cell World Congress (MWC) in Barcelona, HONOR introduced the HONOR ALPHA PLAN, a complete technique to rework the corporate from a smartphone producer into a world chief in AI machine ecosystems. This bold plan, unveiled throughout a keynote presentation, outlines a three-step path to usher in a brand new period of clever expertise whereas fostering an open, value-sharing ecosystem to maximise human potential.
James Li, CEO of HONOR (middle), takes the stage at MWC alongside international companions to launch the ALPHA PLAN, a HONOR initiative to construct an open, human-centric, collaborative AI ecosystem. Picture courtesy of HONOR
The Symbolism Behind ALPHA
The identify “ALPHA” holds symbolic that means for HONOR’s imaginative and prescient. As the primary letter of the Greek alphabet, Alpha represents the corporate’s pursuit of technological excellence. Moreover, the connection between the lowercase Greek letter “α” and the Chinese language character for people (人) displays HONOR’s dedication to human-centric innovation. This East-meets-West symbolism underscores HONOR’s international aspirations to ship worth to shoppers worldwide.
A Three-Step Technique for the Clever Period

James Li, CEO of HONOR, shares his his ALPHA PLAN step-one imaginative and prescient to “Open human potential and co-create a brand new paradigm for AI machine within the period of Agentic AI.”
The HONOR ALPHA PLAN is constructed on three phases:
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- Agentic AI Period: Step one focuses on creating an clever cellphone by collaborating with companions to interrupt down expertise boundaries. HONOR goals to redefine AI gadgets with a human-centric strategy, showcased by a demo that includes the world’s first GUI-based private cell AI agent. This agent demonstrated sensible capabilities, similar to making desk reservations by integrating HONOR Calendar and site visitors information in partnership with Google Cloud and Qualcomm.
- Bodily AI Period: The second section expands the main target to a broader AI ecosystem, encouraging industry-wide collaboration. HONOR’s objective is to create a seamless AI atmosphere that integrates a wide range of sensible gadgets.
- AGI Period: The ultimate step envisions a world the place synthetic normal intelligence (AGI) coexists with human intelligence. HONOR requires an open AI ecosystem that enhances human capabilities and fosters a brand new paradigm for civilization.
- Agentic AI Period: Step one focuses on creating an clever cellphone by collaborating with companions to interrupt down expertise boundaries. HONOR goals to redefine AI gadgets with a human-centric strategy, showcased by a demo that includes the world’s first GUI-based private cell AI agent. This agent demonstrated sensible capabilities, similar to making desk reservations by integrating HONOR Calendar and site visitors information in partnership with Google Cloud and Qualcomm.

James Li, CEO of HONOR, shares his ALPHA PLAN step three imaginative and prescient to “Open human potential and co-create a brand new paradigm for civilization within the AGI period.“
AI Pictures
HONOR launched AiMAGE, a brand new model for its AI-driven imaging expertise. Powered by the AI Kernel, AiMAGE is the {industry}’s first to help each on-device and cloud AI fashions. Domestically, a 1.3 billion parameter mannequin boosts picture readability by 50%, whereas a 12.4 billion parameter cloud mannequin enhances telephoto pictures. An AI Upscale function for restoring outdated images will roll out on the HONOR Magic7 collection beginning this March.
Dedication to Sustainability and an Open Collaborative Ecosystem
“As we transfer into the bodily AI period, we have to open our {industry} boundaries and co-create a brand new paradigm for the AI ecosystem,” stated James Li, CEO of HONOR.
HONOR will make investments over USD 10 billion to help its strategic objectives within the subsequent 5 years. The corporate additionally pledged seven years of Android OS and safety updates for its Magic collection within the EU. On the sustainability entrance, HONOR goals for carbon neutrality by 2040 throughout its operations and by 2050 for its whole provide chain.

James Li, CEO of HONOR, pronounces a ten billion funding to develop the ALPHA PLAN – “ Constructing an open, co-created, worth sharing AI machine ecosystem with international companions”
To progress to the second section of its strategic ALPHA PLAN, HONOR is encouraging the {industry} to increase AI capabilities to a broader vary of gadgets. It goals to facilitate easy collaboration and construct a shared-value ecosystem with its international companions.
Trade leaders from Google Cloud, Qualcomm, and main telecom operators joined HONOR on stage, symbolizing a collective dedication to constructing an open AI ecosystem. As a part of this imaginative and prescient, HONOR launched the world’s first all-ecosystem file-sharing expertise able to ultra-fast transfers to each iOS and Android gadgets. The model additionally introduced the upcoming rollout of AI deepfake detection options on its flagship gadgets.
With the HONOR ALPHA PLAN, the corporate is just not solely redefining its enterprise but in addition laying the groundwork for an interconnected AI-driven future.
HONOR Sales space at MWC
Go to the HONOR sales space, situated at Stand 3H10 in Corridor 3, Fira Gran By way of, to see the newest improvements from HONOR and its companions.
Filed in Agentic Ai, AI (Artificial Intelligence), Computer, Honor, Honor Smartphones, MWC, MWC 2025, Photography and Smartphones.
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