Philips Hue says US costs will go u...

When Philips Hue’s US costs go up subsequent month, you may formally know who in charge. (Trace: It rhymes with “rump.”) Mum or dad firm Signify informed Hueblog (via The Verge) that its worth will increase are “a direct results of tariffs.” See how straightforward that was, Amazon?

Earlier than that affirmation, the corporate vaguely referred to an upcoming worth enhance. “Hurry, costs go up on July 1,” advertising copy from earlier this month acknowledged.

Signify’s assertion to Hueblog doesn’t mince phrases about Trump’s trade war being the offender. “Signify will enhance costs on our Philips Hue portfolio within the US, efficient July 1, 2025, as a direct results of tariffs,” it wrote. “We stay dedicated to offering shoppers with high-quality merchandise and options that make sensible lighting extraordinary. Signify reserves the suitable to switch costs primarily based on new or extra tariffs changing into efficient sooner or later.”

We don’t but know the precise worth will increase. The corporate says it is going to reveal them once they take impact on July 1. However there are some hints. The newly upgraded Hue sensible button prices $32 in comparison with the old model’s $25. For those who suppose that’s as a result of it’s a brand new model, the product stayed on the identical €21.99 as its predecessor in Europe. Up thus far, the corporate’s US pricing had been round a 1:1 conversion.